Turn your partnerships into a revenue engine

The channel everyone pays for

Marketing is getting harder.

222%rise in acquisition costs across industries over eight years
50%of web traffic in 2023 and 2024 came from bots
71%of customers trust companies less than they did a year ago
NEVERknows the week your client actually needs you

You cannot buy an ad that reaches a business owner in the week they need you.

In many industries, the decision-makers never look at marketing.
A partner is already in the room, having that conversation.

And yet

84%

of B2B sales start with
a referral

Harvard Business Review

Referral leads have a 30% higher conversion rate

Companies using referrals had 80% more revenue growth over 2 years

Trust is transferred.

A warm introduction arrives with context, relevance and credibility already attached. Their client starts where your partner left off, not at nothing.

So why isn't everyone growing through partnerships?

Almost every firm has tried one. Unstructured partnerships fail up to 80% of the time.

Why good relationships never become partnerships

Nine reasons why momentum disappears

1

No strategy

You are guessing who to pursue

Networking, cards, connections, meetings booked. Everyone sounds promising and nothing tells you who is actually worth your time.

2

Nothing happens

Great chats. Then silence.

You have coffee, like each other, you agree there is something here, and you will keep each other in mind. Nine times out of ten that is the end of it.

3

Random and rare

One referral, then nothing for months

And often the wrong person, because neither of you was ever given the triggers, the language or the assets to refer well.

4

No visibility

Or worse, your client gets burned

You hand over a valued client. Were they looked after? Was your advice contradicted? You are still accountable in your client's eyes, and one bad handover spends years of trust.

5

Nothing protected

No rules, no recourse, no record

Not for the client, the relationship, your reputation or your intellectual property. When something goes wrong there is nothing to fall back on.

6

It relies on you

A busy quarter and it is over

The relationships are yours, not the firm's. A change of role or someone leaving ends them. It never became an asset of the business.

7

No way to balance it

Eleven out. Two back. You say nothing.

With no way to balance the exchange, resentment builds on one side and guilt on the other. You do not want commissions, but every referral costs you effort and spends your trust. Nobody raises it. Somebody quietly stops.

8

Referrals only

You miss big opportunities

Co-marketed events, shared audiences, joint and exclusive offers, whole new revenue channels and markets. The biggest opportunities are never on the table because nobody thought to put them there.

9

Never nurtured

Nobody tends it, so it withers

No rhythm, no reviews or plans, no numbers and nobody keeping it warm. A partnership left alone does not hold steady, it quietly dies out.

So it fades Most firms go through exactly this, then conclude that partnerships do not work. Or at least that they can never really be counted on.

Not a people problem.
A system problem.

Unstructured partnerships fail up to 80% of the time.
Structured ones succeed up to 80% of the time. Source

StrategyStructureSustainability

How it works

Stop fishing. Plant an orchard.

Marketing and business development are like fishing.
One at a time, and when you stop, you starve.

Embedded partnerships are an orchard.
Choose your trees, plant deliberately, tend them when young, and they feed you for years.

We planted ours first. 77% of our clients come from partner referrals, and our own partnerships have generated over $5 million.

77% of Emple's new clients come from partner referrals

Eight sessions to plant your orchard. A platform to grow it.

1Strategy

Plan and equip for success.

You become clear, strategic, measurable and irresistible to partners.

You know exactly who to pursue, and whyThe businesses who need you, and the ones you need
Partners understand you in secondsWhat you do, who is a fit, and the moment to send someone
You become the obvious partnerEvery layer of value you offer, not just referrals
You know what good looks likeTargets, a dashboard, and a 120 day plan to work to

emPartner™ exercises

emPartner™ acquisition platform

2Structure

Win your ideal partners.

You reach the right people, and together you take action.

Conversations that reach a decisionNot another coffee and a promise to keep in touch.
You know the fit before anyone risks a clientValues, strategy, clients and trust, scored as you go.
A plan that writes itself from what you saidWhere each firm enters the other’s client process, the trigger, the numbers, the offers.
Everyone is protectedThe plan becomes your MOU, and opens the portal.

3Sustainability

Tend it, and it keeps producing.

You grow your partners, and the partnership grows itself.

The partnership belongs to the firmEvery opportunity tracked, not carried in someone’s head.
Imbalance gets named earlyThe exchange stays visible on both sides.
It gets stronger every quarterReviews on a rhythm, and marketing run and measured.
You are never on your ownTwelve months of Partner Circle behind you.

emPartner™ Partner Relationship Management

Built to last.

Before	After
Guessing	A clear strategy built on client need and growth plans
Inaction	Alignment that moves seamlessly to activation
Ad hoc	Embedded into both firms' processes and systems
Blind handovers	Trust earned before a client is ever at risk
No ground rules	Client, reputation and IP protected in writing
Held by one person	A partnership channel the firm owns
Referrals only	Referrals, marketing and channel, all on the table
Silent imbalance	Value counted and balanced on both sides
Left alone	A rhythm that makes it stronger every quarter

Strategy. Structure. Sustainability.

Tracked on your own dashboard. A minimum 3X return, guaranteed.

StrategyStructureSustainability

What firms say about Partner Suitcase™

See it from them

Talila KroyFounder, Emple. Thirty years of building partnerships, and how we built our own engine

Andrew RobertsOur first business coach. His marketing partnerships philosophy is built into Partner Suitcase™

Wayne FindlayCEO of The Back Room & Partner Suitcase™ client

The first step

Are partnerships right for you?

Thirty minutes to find out properly.

This is the fun part. We map what you already have and where the real opportunities are hiding. Your market, your reputation, the people who already send you work, and the network you have never properly used.

Then we work out which kinds of value matter most to you. New clients. A new revenue stream. Access to someone else's audience. Joint marketing. A channel. An edge your competitors cannot copy.

Then the numbers. One great partnership can change your business completely. A single embedded partner is often worth tens or hundreds of thousands, and clients typically see somewhere between 10 and 30 times what they put in.

You will come out knowing

Whether partnerships are the right lever for you right now
Which kinds would suit your firm
Exactly how our process works, and why it is different
The investment, and the time commitment from you
The returns and benefits you can realistically expect

We guarantee a minimum 3X return, so we only take on firms we are confident we can deliver for. This is where we both find out.

Book your partner strategy session

A thirty minute one on one.
If it is not the right time, we will tell you.

Then, if it is a fit

Strategic Partner Plan · $990 + GST

The first session of the program, and it stands alone. Ninety minutes to two hours, producing your partnership strategy, your targets and a clear roadmap of who to pursue and why. Credited in full if you continue into Partner Suitcase™.

“”

★★★★★

I had a compelling partnership strategy session with Talila. She helped me clarify my partnership goals and the hands-on exercise we did was a very useful tool. I can highly recommend her services.

Simona PaganettoFounder, I’m Plastic Free

Any questions before you book?

Michael Dunne Head of Partnerships

michael@emple.com.au +61 438 770 757

Book now

More clients, less selling?

Turn your partnerships into a revenue engine.